Marketing strategy, vertical structure, and performance in the lodging industry: a contingency approach
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: International Journal of Hospitality Management
سال: 1990
ISSN: 0278-4319
DOI: 10.1016/0278-4319(90)90020-x